Requirement of Deputy National Lead- Digital Business B2B & Cards

Hiring for IT Software Industry

8 - 13 Years
Pune, Mumbai, Kolkata

Job Description

Urgent hiring Deputy National Lead- Digital Business B2B & Cards,

8-13Yrs, 35-40LPA, MBA, 6 Days Working, Pune


Job Details
Experience 8- 13 Years
Annual Salary 35-40L INR
Work Location Pune, Maharashtra, India
Domain E-commerce
The company works for 6 days a week from Monday to Saturday


KEY ROLES AND RESPONSIBILITIES

DIGITAL MARKETING BLUEPRINT AND PRACTICES PLAN

Define the overall digital marketing strategy and therein, define the plan for each practice covering search, display, affiliates, mobile, ecommerce, content and social media. This will cover all proprietary digital assets and across our digital footprint on third party assets

Build category leadership through effective execution of overall strategy

INTEGRATED DIGITAL MARKETING

Leverage various platforms like Advertising platforms, listening tools, Campaign management platforms, Social platforms and alike, to orchestrate successful campaigns across the entire digital ecosystem

Create and execute integrated digital marketing plans to drive business and brand objective

TRAFFIC AND ACQUISITION

Own and leverage all managed marketing channels including: email, organic search, paid search, affiliates, app download campaigns, display advertising, and paid and social to drive

traffic to digital assets

Leverage originated traffic to drive campaign metrics

CONTENT MARKETING

Create and execute a comprehensive content marketing strategy to build psychological size

Leverage content to drive influence through social media platforms and relevant third party platform

PERFORMANCE MARKETING

Drive analytics implementation & usage across all digital assets and leverage BI to improve output metrics

Own reporting and analysis of campaigns, showing total impact of online marketing activities and overall online marketing ROI

Own return on Investment for all online marketing initiatives

Drive traffic and offtake growth on all devices (app, mobile site and desktop)

CROSS FUNCTIONAL & CROSS-COE COLLABORATION

Collaborate with Centers of Excellence within the function

Work with Analytics & BI to leverage data and drive higher ROIs

Work with Digital Capabilities COE to create new assets and enhance current asset outputs



The role reports to National Lead Digital Business B2B & Cards



REQUIREMENT

8-10 years marketing experience with the last 4 years in a senior digital marketing position in a high growth company. 6 years+ ecommerce experience is a must Post graduate in business management or a specialization in digital marketing Strong bias for E-commerce experience Exposure to P&L management is a significant plus Need experience in E commerce companies is desired or the digital department of the company.

If you're highly interested and motivated, please send your positive clarification as soon as possible to: marketing@b3india.com

With Regards

Anindita Seth

9073302788

Sr. Executive- Talent Acquisition

Salary: INR 32,50,000 - 40,00,000 PA.

Industry:IT-Software / Software Services

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Senior Management

Role:Head/VP/GM/ Mgr-Online/Digital Marketing

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Education-

PG:MBA/PGDM - Any Specialization

Company Profile

B3-BRAIN BEHIND BRAND

IT Software Industry
View Contact Details+

Recruiter Name:Anindita Seth

Contact Company:B3-BRAIN BEHIND BRAND

Telephone:9073302788

Email :marketing@b3india.com

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